Is 3DTV An Experiment?

Most of the money that has been poured into home 3D technology and programming services has been subsidized by hardware vendors and packaged content (Blu-ray Discs) vendors.

By Cliff Roth

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Video/Imaging DesignWire
(3/24/2010 3:47:46 PM)

A recent blog in Broadcast Engineering magazine’s web site  has the headline “3-D  TV is still an experiment” and points out that as yet, despite rosy projections, consumer demand for 3D television is still an unknown. Most of the money that has been poured into home 3D technology and programming services has been subsidized by hardware vendors and packaged content (Blu-ray Discs) vendors looking to sell more 3D hardware and software. Whether consumers are going to really buy in remains to be seen.

My take on all this, as I’ve hinted at previously in this space, is that the polarized glasses 3D technology is significantly superior to the shutter glasses 3D technology that’s being widely introduced right now. As a result, I think TV manufacturers may be exposing themselves to what I might call the “quadraphonic sound phenomenon” — introducing a praiseworthy new technology before it’s really ready to gel with consumers.

On the other hand though, I’m often wrong with my predictions of what will catch on (did I ever think Apple would dominate the MP3 player market by charging more than double what everyone else charged for the convenience of a nice interface?).

The public may not perceive or care about the problems with shutter glasses, or they may just be willing to put up with it. We shall see soon enough.



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