Ambarella Camera SoC in 3rd-Gen Creative Pocket Hybrid Cam

With improved H.264 compression and low-power features, the new Vado HD can now hold up to 120 minutes of HD video in 4GB of onboard memory.

By Cliff Roth

Page 1 of 1
Video/Imaging DesignWire
(1/21/2010 4:05:42 PM)

Ambarella has announced another camcorder design win for its HD hybrid camera SoC solution, which will be featured in the third-generation Creative Vado HDTM pocket video camera.  The new Vado HD pocket video cam, they say, combines a sleek design with stunning HD video quality powered by an Ambarella processor.  Ambarella’s H.264 video compression and image processing pipeline, low-power design and flexible software architecture make it the natural partner for Creative to enable the new Vado HD, the company says.

The third-generation Vado HD video cam is powered by the Ambarella A2S chip, which Ambarella says is  the industry’s most broadly adopted and mature system platform for hybrid camera systems. The new Vado HD exhibits improved video quality and sleeker overall user experience. An Ambarella processor supports manual exposure adjustments to handle low-light or brightly lit conditions, as well as a motion detection mode for recording as soon as motion is sensed. With greatly improved H.264 compression and low-power features, the new Vado HD can now hold up to 120 minutes of HD video in 4GB of onboard memory.

(For more information about the third-generation Vado HD products, see http://www.creative.com/.)

“We are pleased to partner with Creative to help deliver a new generation of Vado HD,” said Fermi Wang, Ambarella CEO, in their press release.  “We share Creative’s vision that superior visual quality and better user experience will further expand the growing market for pocket-size, lifestyle cameras. Ambarella is in a unique position to benefit from this growth with its comprehensive portfolio of advanced silicon technology and best-in-class video and image processing technology.”

Ambarella says they’re a technology leader in low-power, high-definition video compression and image processing semiconductors, and their products are helping to define a new class of hybrid digital cameras that bring consumers unmatched high definition video and digital still images together in one device. Many cameras and camcorders from top brands have been shipping worldwide using Ambarella SoC’s. Ambarella’s technology is also widely used in broadcasting and a large amount of TV programming worldwide is transmitted using Ambarella compression chips.

For more information on the Ambarella product line, visit http://www.ambarella.com/.



MOST POPULAR ARTICLES