3DTV Forecast for 2015: 50M Units Sold

The report forecasts phenomenal growth from under four million units in 2010 to 25-million 3DTV sets in 2013, and over 35-million in 2014.

By Cliff Roth

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Video/Imaging DesignWire
(3/25/2010 12:44:21 AM)

Insight Media’s new report, “2010 3DTV Forecast Report: A Comprehensive Worldwide Forecast of 3D Television Unit Sales by Region and Technology” finds that nearly 50-millon 3DTVs are expected to be sold in 2015.

The report forecasts phenomenal growth from under four million units in 2010 to 25-million 3DTV sets in 2013, and over 35-million in 2014.

“Insight Media has 10 analysts covering the exploding 3D market,” noted Insight Media President, Chris Chinnock.  “Our methodology is comprehensive and transparent, so readers can judge if this is indeed a quality piece of work.”

The forecast features Insight Media’s proprietary convergence method that includes Tops-Down and Bottoms-Up approaches that are converged, reconciled, adjusted and validated to produce the final forecasts.  Expected, optimistic and conservative forecasts are offered in the report.

Complete details of the methodology are available on Insight Media’s web site.

The report provides 3DTV forecasts by region, with a technology breakdown for each region.  Technologies include OLED, LCD (page flipping), LCD (x-Pol), LCD (Active Retarder) and LCD (auto-stereoscopic).

The Tops-Down analysis includes a determination of the Total Available Market (TAM), adjustment for TVs over 30″, evaluation and selection of penetration rates to model 3DTV acceptance, and the development of intermediate, optimistic, and conservative forecasts.

The Bottoms-Up approach includes a Consumer Expectations Analysis (technology dependent and technology independent), a Price-Performance-Competitiveness analysis and a Market Development analysis.

“The intermediate forecasts produced with these approaches are compared and adjustments made for different rates of adoption by region, distribution or model availability, and other factors,” explained co-lead analyst Norbert Hildebrand.  “An interactive validation loop helps insure that all results make sense and can be explained though reasonable arguments.”

“The ultimate objective of this forecast is to provide decision makers with a trustworthy forecast that can help them make business, investment and product planning decisions,” noted co-lead analyst Dale Maunu, “and I think we have achieved our goal.”

The report is available in pdf format as a company site license for $2,000. Note: By special arrangement, readers of Video/Imaging DesignWire can receive a 5% discount on this report. Click here for 5% discount coupon.

For a more complete description of the report contents and highlights, including a table of contents, go to:  http://www.insightmedia.info/reports/20103dtvdetails.php



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