This past weekend Disney released a new film for the holiday season — something you’d pretty much expect every holiday season. What’s new this time around, however, is news that 3D screenings of the film accounted for more than half of all box office receipts for the opening weekend.
According to a press release put out by RealD (the company behind much of the 3D projection equipment with some 4,000 screens installed worldwide): “Theatres equipped with RealD’s market-leading 3D cinema technology brought in nearly $16 million of the total box office for “Disney’s A Christmas Carol” in Disney Digital 3D, which earned an estimated $31 million during its opening weekend. The RealD box office total accounted for over 50% of the weekend’s receipts.”
You can read the full press release here:
The point here to television designers should be obvious — the market for 3D is quite real. But at the risk of playing the same sour note in too many of these blogs, let me also point out that the theatrical 3D the public is clamoring for is based on polarized light — not the (in my opinion inferior) shutter glasses technology that most major TV manufacturers are deploying.
